Privacy Policy
This Privacy Policy describes how This Little Candle Co. ("TLCC," "we," "us," or "our") collects, uses, and protects personal information when you access or use our website at thislittlecandleco.com, place an order, or interact with our communications, including SMS and MMS messages.
1. Introduction
This Little Candle Co. ("TLCC," "we," "us," or "our") is committed to protecting your personal information and maintaining transparency about how we collect, use, and share information. By using our website or providing information to us, you agree to the terms of this Privacy Policy.
2. Information We Collect
We collect information that you provide directly to us, as well as certain data that is collected automatically when you interact with our website or communications.
2.1 Personal Information
We may collect the following personal information when you place an order, create an account, complete a form, or contact us:
- Name
- Email address
- Phone number
- Billing address
- Shipping address
- Company name, if applicable
2.2 Transaction Information
When you make a purchase, we collect information related to the transaction, including:
- Order details and items purchased
- Order dates and totals
- Payment confirmations and status
Payment card details are processed by secure third-party payment processors. TLCC does not store full payment card numbers on our systems.
2.3 Device & Usage Data
We automatically collect certain information about your device and how you interact with our website, such as:
- IP address
- Browser type and version
- Device type and operating system
- Pages viewed and referring URLs
- Cookies and similar tracking technologies
2.4 Marketing & Communication Data
When you subscribe to our communications, we may collect information related to your preferences and interactions with our messages, including:
- Email marketing preferences and engagement
- SMS/MMS opt-in status and message interactions
- Communication history with customer service
3. How We Use Information
We use the information we collect for the following purposes, as permitted by applicable law:
- Processing and managing orders, including payment and order confirmation
- Shipping and fulfillment, including delivery updates and issue resolution
- Providing customer service and responding to inquiries
- Managing gifting fulfillment programs and related communications
- Responding to and managing retail and wholesale inquiries
- Responding to and managing hospitality and event inquiries
- Responding to and managing brand partnership inquiries
- Sending marketing emails, where permitted by law and with appropriate consent
- Sending SMS and MMS communications, where you have opted in, including transactional and promotional messages
- Improving, operating, and securing our website and services, including analytics and performance monitoring
4. SMS & MMS Communications (A2P Compliance)
TLCC uses Application-to-Person (A2P) messaging to send SMS and MMS communications in compliance with applicable carrier and industry standards. By opting in, you agree to receive text messages as described in this section.
- You may opt in to receive SMS and/or MMS messages from TLCC through website forms, checkout pages, or other explicit opt-in mechanisms where you provide your phone number and consent.
- Consent checkboxes for SMS/MMS communications are not pre-checked. You must actively select or otherwise indicate your consent.
- Your consent to receive SMS/MMS messages is not required as a condition to complete a purchase or order from TLCC.
- Message frequency varies based on your interactions with us, such as orders, gifting programs, events, and marketing campaigns.
- Message and data rates may apply, depending on your mobile carrier and plan.
- SMS/MMS messages may include order confirmations, shipping updates, gifting notifications, promotional announcements, event updates, and partnership-related communications.
- MMS messages may include product previews, gift set mockups, shipping confirmations with images, or promotional graphics related to TLCC products and services.
- You may opt out of SMS/MMS messaging at any time by replying STOP to any message from TLCC. After you send STOP, you will receive a confirmation message and will no longer receive SMS/MMS messages from that program, unless you opt in again.
- You may reply HELP to any message for assistance or additional information about our messaging program.
- Mobile carriers are not liable for delayed or undelivered messages.
- TLCC retains records of your SMS/MMS opt-in, including the phone number, timestamp, and source of consent, for compliance and recordkeeping purposes.
5. Sharing of Information
TLCC does not sell your personal information. We share information only as necessary to operate our business, provide our services, and comply with legal obligations.
- Payment processors for secure payment authorization and processing
- Shipping carriers and fulfillment providers to deliver orders and manage logistics
- Customer relationship management (CRM) platforms to manage customer records and support
- Email service providers to send transactional and marketing emails, where permitted
- SMS/MMS providers and messaging platforms to deliver text communications in accordance with your opt-in preferences
- IT, hosting, and security service providers that support our website and systems
We share information with these third parties only to the extent necessary for them to perform services on our behalf and consistent with this Privacy Policy.
6. Data Security
We implement reasonable technical, administrative, and physical safeguards to protect personal information against unauthorized access, disclosure, alteration, or destruction. These measures include:
- Use of secure checkout systems for online transactions
- Encrypted processing by third-party payment processors where applicable
- Restricted access to customer data based on business need
- Reasonable administrative safeguards, including staff awareness and internal procedures
7. Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to support core functionality, improve performance, and analyze usage.
- Cookies help us remember your preferences and improve your browsing experience.
- Analytics tools may be used to understand how visitors use our site and to improve content and functionality.
- You can typically disable or manage cookies through your browser settings, but certain features of the website may not function properly if cookies are disabled.
8. Third-Party Links
Our website may contain links to third-party websites or services. TLCC is not responsible for the privacy practices, content, or security of those external sites. We encourage you to review the privacy policies of any third-party websites you visit.
9. Your Rights
Depending on your location and applicable law, you may have certain rights regarding your personal information. These may include:
- Right to request access to the personal data we hold about you.
- Right to request correction or deletion of your personal information, subject to legal and operational requirements.
- Right to object to or restrict certain types of processing, where applicable.
- Ability to unsubscribe from marketing emails at any time by using the unsubscribe link in the email.
- Ability to opt out of SMS/MMS marketing and non-essential messages at any time by replying STOP to any message.
To exercise your rights or submit a request related to your personal information, please contact us using the details provided in the Contact Information section below.
10. Children’s Privacy
Our website and services are not directed to individuals under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take reasonable steps to delete that information as required by law.
11. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. When we make changes, we will post the revised policy on this page with an updated effective date. Your continued use of our website or services after any changes are posted constitutes your acceptance of the updated Privacy Policy.
12. Contact Information
If you have any questions about this Privacy Policy or our data practices, or if you wish to exercise your privacy rights, you may contact us at:
This Little Candle Co.
5317 S Telegraph Rd
Dearborn Heights, MI 48125
Phone: 313-409-8689
Email: [email protected]
